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Bridging Buying House Operations, Garment Production & E-commerce Strategy
◆ 12+ Years in Apparel Manufacturing & Online Merchandising
A seasoned professional bridging the gap between fashion production and digital commerce.
With over 12 years of hands-on experience across garment manufacturing, buying house operations, and e-commerce strategy, I bring a rare blend of production knowledge and digital expertise to every project.
Currently serving as a Merchandiser at JM Jain in Delhi, I specialise in bridging the gap between factory floors and online storefronts — ensuring every product is market-ready from concept to consumer.
Alongside my core domain, I develop professional websites and digital experiences for apparel brands and businesses across India and globally.
End-to-end solutions from production floor to digital storefront.
Full-cycle merchandise management including sampling, costing, quality control, and buyer communication for international apparel brands.
→On-floor production management — from pattern to packing. Efficiency-driven scheduling, vendor coordination and quality assurance.
→Marketplace management on Flipkart, Myntra & Amazon. Product listing, SEO optimisation, and sales growth for apparel sellers.
→Professional, responsive websites for fashion brands, buying houses and apparel businesses. SEO-optimised, fast and conversion-focused.
→Coordinating between buyers and manufacturers — purchase orders, compliance documentation, inspection, and shipment follow-ups.
→Strategic advisory for emerging apparel labels — sourcing, pricing strategy, platform selection and go-to-market planning.
→Over a decade of progressive roles across garment production, buying house operations, and digital commerce.
Managing international buyer accounts, handling complete merchandise cycle from sampling to shipment, coordinating with production units and ensuring quality compliance.
Oversaw end-to-end garment production — from fabric sourcing and cutting to finishing and dispatch. Managed a team of 50+ workers, optimising output and minimising wastage.
Dual role managing factory production alongside marketplace listings on Flipkart and Myntra. Drove significant revenue growth through optimised product cataloguing and pricing strategies.
Developed and maintained www.ayaany.com, managed internet marketing (SEO, SMO, PPC, B2B promotion), oversaw e-commerce operations and handled client communications.
E-commerce website re-development, product content development, product promotion on web marketplaces, inventory maintenance, order and shipping process co-ordinations.
E-commerce operations: product listings, pricing, inventory, product shoots, payments, courier, SEO, social media marketing, and email campaigns.
Designing and developing professional websites for apparel businesses, buying houses and personal brands. Specialising in Blogger, WordPress, and custom HTML/CSS solutions.
A curated selection of work across merchandising, production, and digital development.
Thoughts on apparel merchandising, e-commerce trends, and digital business. Click any card to read instantly.
Everything you need to know about working with Amit Kumar Singh.
Available for projects, collaborations, and consultations.
Online Merchandiser | Garment Production Specialist | Website Developer